Prove Your Choices

We believe that consumers will not deviate from the current path of wanting and needing to have more and better information about what they are buying. There are various drivers behind this; such as concern for safety and particularly food safety; increased awareness of social issues in the countries of manufacture; and better education regarding environmental issues.

As consumers we all want to be able to make informed choices and moreover, we want the information that we rely on to be true! Even the monetary price can mislead us, we all get ripped off from time to time; but the way we are manipulated in our purchasing choices is usually more subtle, via advertising, promotions, health and beauty claims, eco-claims…. we all know this.

Terracopia assigns a single value to any purchasing decision which measures the environmental impact of that decision. No system is foolproof but as far as possible all the data that Terracopia relies upon can be measured and verified. Indeed, most of the data (apart from proprietary processes) will be transparent. Even proprietary processes will have audit mechanisms to verify the truth of the data.

Furthermore, we are not just talking about a single or mutiple aspect of environmental impact, we are talking about the complete environmental impact. In other words, this is not a carbon footprint or a water footprint or an energy rating or a recyclability claim. Terracopia measures the complete environmental impact of a Product, Service or Activity.

Headlines

  • Copper

    There is enough copper to last us another 88 years at current rates of consumption and recycling.

  • Oil

    Taking into account both discovered and undiscovered oil, there will be enough to last for another 26,500 days at our current rate of consumption. Oil cannot be recycled, once it is burned.

  • Atmospheric Carbon

    Atmospheric Carbon and other Greenhouse Gasses are compromising the earth’s ability to cool itself, causing mean surface temperatures to rise. The accumulation of CO2 in the earth’s atmosphere is trapping 0.12% of incoming solar radiation.

  • Atlantic Mackerel

    Although North Sea Cod is still in crisis (biomass is one third of its 1964 level), Atlantic Mackerel staged a great recovery in recent decades. Prior to the collapse of Atlantic Mackerel stocks in 1976, the peak biomass had been 1.7 million tonnes in 1972. In 2004, after severe measures had been implemented by the US Government, stocks had bounced back to 2.3 million tonnes. If we know, we can act.

  • Biodiversity

    Biomass is the engine of the earth, converting the sun's energy into food, materials and sub systems to sustain life and circulate nutrients. Mankind is eroding this engine at an alarming rate and dispensing with known and unknown bits of it, without heed to how the function of the engine is affected.