Become the Best of Breed

In the environmental sphere consumers are growing resistant to greenwash.

Almost everything we spend money on these days has some kind of eco-label. It might be an energy rating or a sustainability certificate or a green-ness claim for the materials used. These labels and claims have definite value and the intentions behind them are often genuine, but there is no unifying context for all of these disparate indices. Terracopia is a universal context which takes the data behind these claims and labels and gives that data meaning. Terracopia is a measure and it is based on data. Terracopia scores will be certified and audited. Terracopia will tell the truth.

For those manufacturers who are comfortable with the truth, Terracopia enables you to capitalise in two ways. Firstly you can move beyond corporate sustainability, which many companies are placing a lot of emphasis on these days. Corporate sustainability means a lot perhaps to employees and investors, but it doesn’t mean much to the users of the products and services provided by the company. Terracopia directly measures the products and services themselves and thus – if you really are the best – it brings environmentally conscious customers to your door. If you are not the best, it tells you how you can become the best.

Secondly, as your eco labels lose meaning (because they are being drowned by other eco-labels) Terracopia, if adopted on the scale we are planning, will become the gold standard of environmental impact measurement.

Manufacturers and providers can get ahead of the game by understanding that the people who buy their stuff are becoming more interested in the impact that the stuff will cause, rather than the corporate sustainability claims of the providers. It is a more direct truth.

Headlines

  • Copper

    There is enough copper to last us another 88 years at current rates of consumption and recycling.

  • Oil

    Taking into account both discovered and undiscovered oil, there will be enough to last for another 26,500 days at our current rate of consumption. Oil cannot be recycled, once it is burned.

  • Atmospheric Carbon

    Atmospheric Carbon and other Greenhouse Gasses are compromising the earth’s ability to cool itself, causing mean surface temperatures to rise. The accumulation of CO2 in the earth’s atmosphere is trapping 0.12% of incoming solar radiation.

  • Atlantic Mackerel

    Although North Sea Cod is still in crisis (biomass is one third of its 1964 level), Atlantic Mackerel staged a great recovery in recent decades. Prior to the collapse of Atlantic Mackerel stocks in 1976, the peak biomass had been 1.7 million tonnes in 1972. In 2004, after severe measures had been implemented by the US Government, stocks had bounced back to 2.3 million tonnes. If we know, we can act.

  • Biodiversity

    Biomass is the engine of the earth, converting the sun's energy into food, materials and sub systems to sustain life and circulate nutrients. Mankind is eroding this engine at an alarming rate and dispensing with known and unknown bits of it, without heed to how the function of the engine is affected.